IDEA

Garnier working with Aircards wanted to produce a mobile experience for the pride celebrations in Asia. The mobile experience would enable a user to take a selfie and use AI to overlay pride makeup. The user would then be given the option to share the image onto a large digital display.

CHALLENGES

An AI pipeline would need to be built in Comfy UI to take the users image and keep the features of the face but combine it with some pre built pride makeup designs. Getting AI to do this and keep the face as identical as possible would be a challenge. Along with this a backend system would need to be built to take these image and store them for later display on the digital billboard, but only if the user allowed it in the mobile experience. We would also need to work closely with the digital billboard company to ensure sizes of outputs matched there displays as the final billboards would involve 8 different screen sizes.

SOLUTION

The mobile experience was quite simple with a user just taking a selfie and clicking upload. The Comfy UI system was far more complex and had to use multiple AI steps in order to apply the pride makeup and then deliver a realistic image back to the user. Along with this a separate website was constructed that would be used to load in images that were marked for display on the billboard and add them to a pre built animation sequence that constantly checked for new images and added them to the loop. This website was then fed to the billboards directly enabling users to see there image on the display within a few minutes of creating it.

TECHNOLOGIES USED

AI, HTML5, Javascript, Animation, DOOH

RESULT

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