IDEA

Bacardi approached eyekandy to commission an experience that could be used to enhance the launch of there exclusive Glen Deveron 40 year old bottle of whisky. eyekandy creatives proposed the idea of creating an interactive web experience letting the user explore 360 environments of different areas of the production process. The user would be able to explore these areas by rotating there phone and the gyroscope in the phone would be used to control experience, along with this the user can click on hotspots around the scene to find out more information about that particular area.

CHALLENGES

We would need to create photo realistic 3D scenes that can could be rendered out for incorporation into the experience. We would also need to convert the phones gyroscope information into usable data that could be used to control the scene.

SOLUTION

We used Playcanvas for the experience, this gave us the greatest control over the look and feel of the 360 environments. The rendered 360 scenes were dropped in as spherical image maps, along with this transparent sprite sheet animations were overlaid to further add realism to the scene. Animated hotspots were then added which launched 2D overlays containing video and images to explain the production process in more detail.

TECHNOLOGIES USED

PlayCanvas, HTML5, CSS3, Cinema 4D, 3DS Max

RESULT

The experience was launched via a QR code that is contained in the booklet that accompanied the product located mainly in international airports around the world. The experience was not expected to get large numbers of visitors due to the exclusive nature of the product being promoted. However the experience was later promoted as a showcase piece of work by both Bacardi and eyekandy and received great reviews from the client, leading to further projects using the same promotional 360 image exploration technique.

CLICK HERE to view live version of this project