IDEA

Working in conjunction with Aircards and Unilever we were asked to create an experience for 2 of their brands. The experience would be used in the entrance to a Miami hotel and used to wow influencers and brand ambassadors as they entered the hotel. As part of an overall campaign entitled House of fresh, the theme would need to incorporate football as the World cup would be being played at the same time as this event.

CHALLENGES

The concept would revolve around creating a tunnel so the people entering the hallway would feel like they were walking down the players tunnel onto a football pitch. This required us to turn the square hallway into a curved tunnel, we also wanted to make the experience interactive so we would need to track the people as the walked down the tunnel and trigger interactions based on the persons position.

SOLUTION

We first created a mockup of the actual Miami hallway in the UK before constructing a curved archway system to hold the screens. The screens themselves were individual LED panels that could be curved and joined together to form a continuous LED screen. Using multiple curved screens gave us the tunnel look. Along with this we added LED strip lighting in between the panels to add another layer of interaction to the experience. Using a camera mounted in the arch way we tracked the user and used there physical position in the tunnel to trigger animations and interactions built in touch designer. There position was also used to trigger animations in the LED light strips via an Artnet Controller. The videos below show the setup and testing of the experience the UK as well as footage of the final installed tunnel.
As a further level of immersion audio was also triggered as the user moved through the tunnel and Scents obtained from the brands were added to diffuser and placed in the tunnel.

TECHNOLOGIES USED

Animation, Touch Designer, DOOH

RESULT

Video Setup Preview


Video Installation